Case Study - Internet Service Provider

Background: Harold's company provides Internet access to hundreds of customers. His company provides email addresses to each customer.

Problem: Harold's customers have become very upset at the number of spam and inappropriate email messages they receive each time they connect. Some customers have even requested new email addresses to eliminate the spam, which requires Harold to spend extra time and resources on the spam issue.

Solution: Harold installed Zaep on one of his servers, allowing his customers to use Zaep instead of connecting directly to his email servers. Harold decided to charge an extra $1 per month for this service. 80% of his customers immediately signed up. Now, none of his customers receive any spam messages, and they can control how Zaep works for them through their web browser.

Benefits: Harold eliminated the customer complaints and added an extra revenue stream for his company. His customers are satisfied and find the optional fee very reasonable.